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2008 West
DIAMOND SPONSOR:
Data Direct
SOA, WOA and Cloud Computing: The New Frontier for Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
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Appsense
User Environment Management – The Third Layer of the Desktop
Cordys
Cloud Computing for Business Agility
EMC
CMIS: A Multi-Vendor Proposal for a Service-Based Content Management Interoperability Standard
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Practical SOA” Max Yankelevich
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Architecting an Enterprise Service Router (ESR) – A Cost-Effective Way to Scale SOA Across the Enterprise
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Return on Assests: Bringing Visibility to your SOA Strategy
Symantec
Managing Hybrid Endpoint Environments
VMWare
Game-Changing Technology for Enterprise Clouds and Applications
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2008 West
PLATINUM SPONSORS:
Appcelerator
Get ‘Rich’ Quick: Rapid Prototyping for RIA with ZERO Server Code
Keynote Systems
Designing for and Managing Performance in the New Frontier of Rich Internet Applications
GOLD SPONSORS:
ICEsoft
How Can AJAX Improve Homeland Security?
Isomorphic
Beyond Widgets: What a RIA Platform Should Offer
Oracle
REAs: Rich Enterprise Applications
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JackBe to Present "Enterprise Mashups" Session at SOA World Conference & Expo
What kind of infrastructure should enterprises adopt for mashups?

What kind of infrastructure should enterprises adopt for mashups? How can an enterprise mashup solution best consume data sources like WSDLs, databases, portals, REST, RSS/ATOM feeds, and legacy systems? How do we orchestrate and coordinate such disparate services inside a mashup? This session will ‘talk the talk’ about Enterprise Mashups, outlining a working model for mashups in the real-world context of the heterogeneous enterprise, introducing and demonstrating a visual mashup interface and flexible declarative mashup language to encapsulate and implement mashups in any enterprise.
 
Speaker Bios: Deepak Alur is VP of Engineering at JackBe Corporation. He is responsible for the design, architecture and development of JackBe's enterprise mashup products and has 18 years of industry experience in building highly scalable enterprise software systems. Prior to JackBe, Alur spent 10 years at Sun Microsystems in different roles, most recently as principal engineer at Enterprise Web Services practice, where he was instrumental in successfully leading and executing several large-scale mission-critical software projects for customers like eBay and RouteOne. Passionate about building high-quality enterprise systems using pattern-based approaches, Alur is highly experienced in object-oriented design, Java, J2EE, Web services and Service-Oriented Architecture. He is also a co-author of the well-known Java enterprise software best practices book, Core J2EE Patterns.
 
Raj Krishnamurthy is the Chief Architect of JackBe's Enterprise Mashup Platform and is the innovator behind the Enterprise Mashup Language initiatives at JackBe. He has 15 years of experience in Software engineering & architecture. Prior to JackBe, Raj was the Principal Architect at eBay and was a key member responsible for architecture, design and implementation of the eBay platform. Prior to that, Raj spent several years at Sun Microsystems as Senior Enterprise Architect helping build Java/J2EE solutions for Sun's premier customers incluing eBay, RouteOne, American Express and others.

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Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions. This explosive growth in SOA technology is in response to a global demand--IDC estimates that spending on SOA services alone will grow from $8.6 billion to more than $33 billion by 2010.
 
SOA World Conference & Expo
SOA World Conference & Expo 2007 brings together the best minds in the business to San Francisco for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today. As Zapthink analyst Jason Bloomberg has noted, "SOA involves rethinking how the business leverages IT in many various ways." Attend SOA World Conference & Expo 2007 West and learn from more than 100 speakers about how SOA is transforming business--and the way IT and business managers think about their businesses, processes, and technology.
 
Virtualization Conference & Expo
The colocation of SOA World Conference & Expo 2007 West and Virtualization Conference & Expo delivers the most relevant content to IT and business. Conference attendees will be able to choose from four great tracks at this year's event. Mix and match all you want, or slot into your favorite topic for the duration! The tracks include:
 
• Web 2.0/AJAX and SOA
• Interop Standards and Services
• Real-World SOA
• SOA Technology
• Virtualization
• Specially Selected Hot Topics
 
A Duo of Power Panels
This year's conference will also feature two Power Panels. Don't miss the SOA/Web 2.0/AJAX Power Panel, and Virtualization Power Panel. The Power Panels are FREE to all attendees, and will be recorded for broadcast by SYS-CON.TV.
 
Receive a Week's Worth of Education in Two Information-Packed Days!
The best news for this year's conference delegates is that the "Golden Pass" registration now provides full access to all conference sessions.
 
About SOA News Desk
SOA World Magazine News Desk trawls the world of distributed computing and SOA-related developments for the latest word on technologies, standards, products, and services and brings key information to you in a timely and convenient summary form.

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