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IBM Empowers Business Users with Customized Web 2.0 Software
Boeing and Carrefour Hint at Broad Business Adoption for Mashups
Jun. 6, 2008 07:45 AM
IBM announced IBM Mashup Center will be hosted as a free trial on the Web with which non-technical business people can use to experiment and build customized mashups following the success of early corporate adopters Boeing Corporation and Carrefour Group.
On schedule for mid-year delivery, the IBM Mashup Center allows business people to create situational applications, or mashups, by remixing information from anywhere to gain business insight and do their jobs smarter and more effectively. Using IBM's mashup technology, even non-technical users will be able to exploit standards and Web-based technology to gain access to myriad information, such as Web sites and feeds, spreadsheets, databases, applications, unstructured text from an email, video, audio and other information on the Web, and make sense of it all in minutes.
In the coming weeks, IBM will offer customers the
opportunity to experiment with IBM Mashup Center and gain hands on experience
for free through IBM
Lotus Greenhouse. Lotus Greenhouse is a Web site where anyone can register
and try out
This comes at a time in which innovative companies of every
size are beginning to realize the possibilities of Web 2.0, but require
security, management and governance capabilities to responsibly take advantage
of these possibilities.
"As an established innovator, Boeing believes in the power of Web 2.0 and embraces it not only for collaborative work, but also for the heavy lifting of enterprise planning and execution," said Paul Comitz, Program Manager, NEO Demonstration, Boeing Corp. "The IBM Mashup Center is playing a key role in our visionary approach to strategic asset management. It's critical to know where your major assets are and how to use them at any given time, situation or condition."
This upcoming offering includes a set of out-of-the-box,
business-ready widgets, as well as a catalog for finding and sharing widgets
and mashups. To create new widgets,
France-based Carrefour is a multi-billion dollar retail
company that serves over two billion customers per year, and is now evaluating
"We are interested in the potential benefits of mashup software to help us quickly create applications to solve a variety of business challenges. One example is transporting food and other items to thousands of stores on time, despite bad weather, custom delays, traffic jams and road closures. This new type software could help warn us of these problems before they happen, allowing us to anticipate supply chain incidences and risk of product unavailability in store," said Olivier Raynal, Innovation Manager, Carrefour Emerging Trend and Innovation Division.
As enterprise mashups continue to climb in popularity and
deliver more value for business, IBM is working with an ecosystem of Business
Partners to help customers get the most out of situational applications. IBM
Business Partners such as Jibes, JustSystems, Kapow Technologies and StrikeIron
are introducing solutions that, when combined with
Jibes demonstrates the business value of mashups in the
enterprise market by providing industry-specific information fabrics for the
semi-conductor, airline and media industries on top of
Kapow Technologies provides solutions that allow
"A massive number of people have the skills to assemble widgets into very useful business applications but do not have the time or desire to become programmers," said Larry Bowden, Vice President, Portals and Mashups, IBM Software Group. "IBM Mashup Center is designed for the majority of business users to create situational applications immediately to fill a need - iterate and innovate as they desire, share mashups with others and be empowered, all while letting IT managers sleep at night, knowing the technology is secure and managed at the enterprise level."
An on-premise version of
For more information
on IBM contact Kelly Sims, Kelly.Sims@us.ibm.com
at IBM Media Relations.
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