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Merrill Lynch Estimates "Cloud Computing" To Be $100 Billion Market
Ten Cloud Computing Companies Plus Two "Unconventional Plays"

Marcus Klems' Blog

What do the following companies all have in common: Amazon, Microsoft, Google, EMC, VMware, IBM, Sun, Dell, Akamai, SalesForce.com, NetSuite, and Activision. Answer: Cloud Computing. Merrill Lynch analysts reckon that by 2011 the volume of cloud computing market opportunity will amount to $160BN, including $95N in business and productivity apps (e-mail, office, CRM, etc.) and $65BN in online advertising.

Merrill Lynch recently issued a research note: “The Cloud Wars: $100+ billion at stake” (07 May 2008). The analysts write that by 2011 the volume of cloud computing market opportunity would amount to $160bn, including $95bn in business and productivity apps (email, office, CRM, etc.) and $65bn in online advertising.

The authors identify 10 companies + 2 “unconventional plays” with exposure to Cloud Computing growth. I tried to sketch their market position in a diagram (my own interpretation):


Top 10 (+2) Cloud companies

It is interesting that Merrill Lynch researchers added Activision to their top cloud company list. They are absolutely correct, though. If you manage to operate a 10 million WoW gamer user base in a distributed network, you definitely deserve to be in the champions league.

I will pick up other interesting aspects of the note in later blog posts. Comments, ideas?


[This post appeared originally here and is republished in full by kind permission of the author, who retains copyright.]

About Markus Klems
Markus Klems is a research assistant at Germany-based FZI Research Center for Information Technology. His main areas of interests are cloud computing, grids, distributed programming and agile Web development - the technological point of view as well as business models. He blogs at http://markusklems.wordpress.com/.

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Reader Feedback: Page 1 of 1

Merrill Lynch's estimate most likely does not include the rising number of smaller providers entering the SaaS marketplace. For instance, www.HostedDatabase.com, is a product from a small company but offers very simple-to-use template applications. This company along with others aim to compete at the lower end of the spectrum, off the radar of larger players like Salesforce.

Whilst Amazon, Google, etc. get a lot of the press, there is a good ecosystem of smaller vendors offering cloud computing products - e.g. in the web hosting market these include [http://www.mediatemple.net MediaTemple], [http://www.mosso.com Mosso], [http://www.gogrid.com GoGrid] in the US and [http://www.elastichosts.com ElasticHosts], [http://www.flexiscale.com FlexiScale] in the UK.


Your Feedback
Dean J. Garrett wrote: Merrill Lynch's estimate most likely does not include the rising number of smaller providers entering the SaaS marketplace. For instance, www.HostedDatabase.com, is a product from a small company but offers very simple-to-use template applications. This company along with others aim to compete at the lower end of the spectrum, off the radar of larger players like Salesforce.
Richard Davies wrote: Whilst Amazon, Google, etc. get a lot of the press, there is a good ecosystem of smaller vendors offering cloud computing products - e.g. in the web hosting market these include [http://www.mediatemple.net MediaTemple], [http://www.mosso.com Mosso], [http://www.gogrid.com GoGrid] in the US and [http://www.elastichosts.com ElasticHosts], [http://www.flexiscale.com FlexiScale] in the UK.
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