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rock333 wrote: At the IaaS Cloud layer virtualisation is going to be essential to allow the self service attributes, all painful and slow to do with physical hardware. Moving up the stack to PaaS and SaaS the use of virtualisation may, as you say, be less required if you put lots of smarts into your software. A lot of software does not have those smarts and by utalising virtualisation of the layers below can manipulate existing software architectures to have more cloudy attributes through automation (eg run load balancers and deploy more servers automagically). Over time, as new investment in software at...
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AppSense Sees Acceleration in Desktop Virtualization Implementations
AppSense Tallies 50 Percent Increase in U.S. Revenue

AppSense reported a 50 percent increase in U.S. revenue for the fiscal year ended June 30, 2008. Its global business—which includes a growing customer base of over 4,000—realized a 30 percent increase in worldwide revenue, continuing its trend of 30 percent growth each year since 2005.

AppSense is focusing on the U.S. market, having doubled its investment in the U.S. over the last two quarters with increased investment planned again for the current fiscal year. New U.S. customers this fiscal year include JP Morgan Chase, Lowes, United Airlines, Wachovia, Wal-Mart, ESPN, Applied Materials, and CB Richard Ellis, among others. AppSense counts 15 of the top 20 banks worldwide as customers, with nine of them actively using AppSense software to personalize their virtual desktop infrastructure (VDI) environments.

AppSense software enables organizations to reduce the cost of implementing VDI through easy personalization of standardized virtual desktops. “Users expect personal desktops.” says Charles Sharland, CEO of AppSense. “In order to effectively scale, IT needs to standardize delivered desktops. AppSense makes a standardized desktop personal and, in doing so, enables effective virtual desktop adoption.”

Desktop virtualization is a technology approach many analysts predict will be the pervasive form of computing in 2010 due to its cost savings and increased flexibility. AppSense’s user environment management solution is the only one that enables users to have same look and feel, shortcuts and other settings on a virtual desktop that they had on their PC, while ensuring they adhere to company policies, such as accessing pre-determined printers, applications, networks, drivers and folders. This allows companies to gain the benefits of desktop standardization and automation, including savings in hardware, storage and management oversight, with no impact on a user’s experience.

In addition, by decoupling both policy and personalization data from the desktop, managing them independently and applying them on-demand, AppSense’s solution lets IT use a combination of desktop and application delivery methods—such as VDI, presentation virtualization, streamed applications and local and provisioned desktops—and easily and transparently migrate users from a physical to a virtual desktop.

AppSense delivers user environment management solutions and has been serving the needs of large organizations since 1999. Many organizations view it as providing the best choice for delivering rich user environments economically. It is the only company to be endorsed by technology vendors such as Citrix and VMware as well as global solution providers such as CSC, EDS, HP and Dell for virtualization and other traditional computing environments.

About Virtualization News
SYS-CON's Virtualization News Desk trawls the news sources of the world for the latest details of virtualization technologies, products, and market trends, and provides breaking news updates from the Virtualization Conference & Expo.

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