The World Innovation Forum (WIF) (www.wifny.com) is proud to announce a pre-forum limited enrollment intensive and interactive workshop on Monday, May 4, 2009. The session, “Cultivating Intuition: Effective Forecasting In The Face of Rapid Change” will be lead by Paul Saffo, foremost forecaster, strategist, Stanford University Professor, and featured World Innovation Forum presenter.

If forecasting were only about crystal balls, mere mortals would not stand a chance. Saffo maintains that the secret – which is attainable to all – is “intuition”. Once we understand how to harness and apply intuition, we can then tie forecasts to strategy, insuring a greater sense of reality resulting in meaningful and valuable forecasts. Forecasts that align to strategy will lead to making the right decisions now

In discussing his session Saffo says, “When crises hit and uncertainty overwhelms us, our first instinct is to pull in and focus on the present. But this instinct is as disastrous as instinctively turning against a skid on an icy road.

This session will present a set of simple rules calculated to reframe this instinct into reliable forecasting intuition, which will then be applied to issue areas of specific interest to attendees. Attendees will learn how to rapidly map uncertainties, develop forecasts and translate forecasts into strategy responses”.

Additional speakers include:

Vijay Govindarajan - Foremost expert on strategy and innovation

Clayton Christensen – Best selling author renowned for his work on innovation and disruption

CK Prahalad – Influential expert in corporate strategy

Fred Krupp – President of the Environmental Defense Fund and Eco-Innovation pioneer

Dan Ariely – Accomplished behavioral economist and bestselling author

For more information and how to attend the World Innovation Forum workshop, please visit www.hsmglobal.com/us/wif/workshop. For information on how to attend World Innovation Forum as well, please visit www.wifny.com or call 1.866.711.4476 (International callers can dial 1.212.317.8454).

For media inquires or press passes, please contact Susan Copperman at 212-812-9608 or scopperman@hsmglobal.com

About HSM

HSM (www.hsmglobal.com) is a global firm that brings together the world’s top executives and thought leaders to analyze and debate developing trends in business, science and technology, and the global economy. Through conferences, print media, and online content, HSM generates new ideas and fresh thinking about the challenges facing business leaders today. Founded in 1989, HSM believes that knowledge is the critical driver for change and development.

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