LOS ALTOS, CA and SAN MATEO, CA -- (Marketwire) -- 03/24/09 -- The FactPoint Group, a leading research, publishing and consulting firm, today announced that it has released the second installment of a three-part research series on retailer effectiveness. This latest installment, "Market Basket Analysis for Retail Marketers: Using Market Basket Analysis to Make the Best Marketing, Advertising, and Promotion Decisions," details how retail marketing professionals are using market basket analysis to adapt to fast-changing customer buying trends. The first installment of the series, "Market Basket Analysis for Merchandise Buyers: Using Market Basket Analysis to Make the Best Buying, Replenishment, and Assortment Decisions," was released in February 2009. The series, sponsored by Quantivo, can be downloaded at www.quantivo.com/FPseries.

The research presents examples and case studies on how market basket analysis (MBA -- also called affinity analysis) is being used across retailing disciplines to increase predictability and profitability with high-level strategy as well as one-off tactics.

To research the reports, The FactPoint Group recently interviewed executives, directors, and managers across merchandising, store operations, and advertising and promotions to gain insight into how retailers are using MBA in the course of their various disciplines. In these interviews, the retailers discussed how they currently use MBA and how they see their use of MBA growing in the future. The companies interviewed included a broad selection of retailers, ranging in size from regional chains to global retailing powerhouses, and covering many retail segments, from convenience stores to clothing chains to home improvement retailers.

About The FactPoint Group

The FactPoint Group is a Silicon Valley-based market research, publishing and consulting firm specializing in the early adoption of new technologies. The FactPoint Group has been producing world class research, analysis, and consulting since 1993 and continues to help its clients sell and use new technology solutions. To learn more about The FactPoint Group and this research, contact Larry Gordon at gordon@factpoint.com or 650-559-2105.

About Quantivo

Quantivo is pioneering a fundamentally new approach to behavioral analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as market basket and loyalty analysis, merchandising and marketing optimization, and online analytics. For more information, visit www.quantivo.com/.

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