Sitel, a leading global business process outsourcing (BPO) provider, today announced that Cricket Wireless has selected Sitel to provide bilingual customer care and technical support. Sitel’s associates will take in-bound calls from Cricket customers who are using the Company’s voice and broadband services.

“Cricket places a high-value on customer care and we are constantly searching for new and innovative ways to further improve our customers’ experience,” said Lisa Vaz, director of customer care operations for Cricket. “As America’s fastest growing wireless company, Cricket wants to ensure that our high-level of customer service will be supported and improved over time. Our partnership with Sitel ensures that our customers receive award-winning customer care that sets us apart from our competition.”

“Sitel understands that the wireless marketplace is highly competitive. We are proud to partner with companies like Cricket that are focused on providing exceptional customer service,” said David Garner, president and chief executive officer for Sitel. “Companies like Cricket are turning to Sitel to be a strategic, global partner that can apply best practices to ensure differentiating customer care, while reducing operating costs.”

Sitel provides customer care for the world’s leading brands, including over 16 wireless companies across North America, EMEA, Latin America, Australia and New Zealand.

About Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. The company meets clients’ customer care and transaction processing needs through 60,000 associates in 27 countries. Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 155+ facilities throughout North America, South America, EMEA and Asia Pacific. The company’s award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit www.sitel.com.