PR and marketing professionals who want to put the power of social media releases to work in their PR programs will discover practical strategies and techniques at a new webcast tutorial from Bulldog Reporter's PR University: "Advanced Social Media News Releases: Newest Techniques for Supercharging Your Company's Message for Wider Reach and ROI." Attendees will come away with the latest strategies on how to reinvent traditional press releases for great reach and results among online influencers covering your brand, product or company -- starting immediately.

This exclusive PR University webinar takes place on Tuesday, June 2nd, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT) with one of the nation's most successful thought leaders in the PR 2.0 revolution: Brian Solis, Principal, FutureWorks PR; Blogger, "PR 2.0," author, "Putting the Public Back in Public Relations Principal." Brian is globally recognized for his views and insights on as well as his practice in the convergence of PR, traditional media and social media.

This 60-minute interactive call will give public relations professionals actionable insights and tips on how to create and write social media news releases, the best and most practical templates to use and which Web 2.0 widgets to include. It will also address how to distribute social media news releases and how to monitor and measure the reach and effectiveness of new, supercharged Web 2.0 press releases. Here are some of the practical social media release topics that will be addressed in this webcast tutorial:

-- New Opportunities: Why you should not go one more day without
becoming  an expert in issuing Social Media Releases (SMRs)

--  SMR Update: Latest developments, recent templates, who social media
releases reach now -- and how they are being used to build a bigger digital
footprint

--  The ins and outs of transitioning to issuing Social Media Releases
instead of traditional press releases

--  Convincing Data: How to sell SMRs to skeptical management and clients

--  Strategic Planning: How to incorporate a Social Media Press Release
Strategy in your PR plan this year

--  Getting Started: A step-by-step guide designed to help you create and
distribute social media news releases for your client, company or brand

Attendance at Bulldog Reporter's PR University webcast tutorial costs $299 per telephone site. Participants in the 60-minute call will be able to pose specific questions about their programs and measurement challenges at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute web conference manual and a full transcript. For more information on taking part in the event, go to our webinar home page or phone toll free: 1-800-959-1059.