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Tira and M7 Enable Porting to Mobile Communities
M7 APIs Integrated into Tira Jump Product Suite

M7 Networks Inc., a leading trusted partner and enabler of advanced wireless services, and Tira Wireless,
the premier provider of porting technology for the mobile content market, have announced a collaboration that will enable mobile content providers to port applications for deployment on mobile communities.  Under the terms of the
agreement, Tira Wireless will integrate M7 Networks' community APIs into the Tira Jump Product Suite.  This will enable the automatic integration of the M7 functionality during porting with Tira Jump, as opposed to having to manually insert the functionality into each separate build.

"The success of carrier-branded game communities underscores the value of mobile community building, both for carriers and for publishers," said William Erickson, CEO and president of M7 Networks,based in the San Diego area.  "More leading mobile game and application publishers use Tira Jump than any other porting technology. These publishers can now accelerate deployment of content onto M7 Networks' community-based platform."

M7 Networks' Application Community Platform (ACP) provides a carrier-branded community experience and loyalty around mobile content.  The community functionality includes unique user names across all community-enabled
content, leaderboards, buddy lists, game ratings game recommendations and affinity programs.  Recently, M7 Networks announced and commercially deployed its loyalty module for the accumulation of points for community members who engage in community-centric activities.

"Communities are a growing influence in mobile gaming, and M7 Networks has been tremendously successful in this area," said Matt Golden, vice president of business development and Co-founder of Toronto-based Tira Wireless.  "Its critical for publishers using Tira Jump to have the capability of quickly adapting their content for mobile communities during the porting process, enabling them to further accelerate time to market."



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